Marketing Director – Mental Health & Wellness Programs
Mindify is seeking a dynamic, high-energy Marketing Director to lead our outreach and program development within adult medical centers. This role is unique; we aren't just looking for someone to manage ads, but a "people person" who can build genuine relationships and design engaging mental health programming directly for the populations we serve.
The ideal candidate will bridge the gap between clinical excellence and community engagement, ensuring that our mental health services are both visible and deeply integrated into the daily life of the medical centers we partner with.
Key Responsibilities
Relationship Management: Act as the primary face of Mindify for medical center directors, staff, and families. You will build and maintain the "connective tissue" between our clinical team and the facilities.
Program Creation: Design and implement on-site mental health initiatives (e.g., wellness workshops, support groups, or educational seminars) tailored for adults and seniors in a medical setting.
Strategic Outreach: Develop and execute B2B marketing strategies to expand Mindify’s footprint into new adult medical centers and community organizations.
Brand Advocacy: Ensure the Mindify mission is communicated clearly across all touchpoints, from digital newsletters to in-person presentations.
Feedback Integration: Regularly meet with center stakeholders to assess program success and pivot marketing strategies based on real-time community needs.
Required Skills & Qualifications
The "People Person" Factor: Exceptional interpersonal skills. You must be comfortable walking into a room of strangers and leaving with a room of partners.
Creative Program Design: Proven ability to build a concept from scratch—whether it’s a "Mental Health Awareness Month" series or a routine wellness clinic.
Healthcare Literacy: A strong understanding of the mental health landscape and the specific needs of adults in medical or rehabilitative environments.
Autonomy: A self-starter who thrives in a scaling environment and can manage multiple facility relationships simultaneously.
Communication: Strong public speaking and writing skills for both professional proposals and community-facing content.
Preferred Experience
5+ years in Marketing, Community Relations, or Program Management.
Previous experience working with adult medical centers, nursing homes, or outpatient clinics.
A background in (or a deep passion for) mental health advocacy.